There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.
Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.
![Black Friday: What do consumers really want? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2019/10/taboola-black-friday-main.png)
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.
Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.
A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.
An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.