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Content

YouTube’s top 10 trending videos of 2015

December 11, 2015

YouTube has assembled a list of the top ten trending videos of the year, based on “views, likes, shares, searches, parodies, remixes and responses.” Altogether, these ten videos account for over 500 million views and the firm has put together its annual Rewind video celebrating its biggest trends.

Content, Video, Viral music, video, YouTube

What’s the top meme for 2015? Tumblr launches 2015 Year in Review

December 10, 2015

Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year.

Content, Social, Viral content, YouTube

Marketers’ biggest trends and anxieties for 2016: Social commerce; predictive tech and location marketing

December 10, 2015

The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.

Ads, Content, E-commerce, Social Amazon, Apple, content, digital marketing, Facebook

Top social media tips: Film studios can’t afford to not know what their audience is engaging with on Facebook

December 10, 2015

With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.

Content, Social, Video, Viral advertising, agencies, content, demographics, Entertainment

Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV

December 9, 2015

Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]

Ads, Content, Social apps, blogging, brands, China, Facebook

Google takes on AdBlock with Contributor service

December 9, 2015

Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites.

Ads, Content advertising, Google, UK, USA

Facebook trends in 2015: The evolution of the ‘like’

December 8, 2015

Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]

Ads, Content, Mobile, Social advertising, apps, content, ecommerce, Facebook

Spotify creates personal ‘Year in Music’ for listeners

December 7, 2015

Spotify has unveiled a new end-of-year feature that gives users a breakdown of what they’ve been listening to in 2015.

Content, Video media, music

Top design tips: Mapping the customer experience

December 4, 2015

By mapping the customer experience, businesses can see the key areas users are visiting the websites, and can highlight areas which need more improvement and visibility. Tom Evans, head of user experience & design at Box UK offers tips on knowing exactly where their users are looking on the website.

Ads, Content UK

Lad Bible app tops App Store just one day after launch

December 3, 2015

As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.

Content, Mobile, Social BBC, content, Facebook, marketing, Twitter
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