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Content

Google search shake-up: Economist, New Yorker and Time drop down rankings

January 19, 2016

Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google’s core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.

Content, Search brands, content, Google, Search, Twitter

PewDiePie assembles YouTube stars for content talent network

January 18, 2016

YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.

Content, Video, Viral advertising, content, games, music, video

Content marketing tips: The new guide in style

January 15, 2016

Website projects can easily lose their way- from an organisation’s vision to a design team’s opinion. Tom Houdmont, principal software engineer at Box UK discusses the importance of ‘Style Guides’ for web developers and businesses.

Content BBC, brands, content, marketing, UK

Top tips: What user experience trends do businesses need to embrace in 2016?

January 15, 2016

Rebekah Cooper, head of experience at Radical Company, looks at the top five trends that will shape the business/technology arena in the coming years.

Content Apple, apps, brands, content, Facebook

Out of date: Content traffic ‘drops by 98% after one month’

January 12, 2016

Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.

Content brands, content, marketing

IAB ‘concerned’ by new FTC guidelines for native ads

January 5, 2016

The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”

Ads, Content, Regulation advertising, brands, content, digital marketing, marketing

The year in digital: The best (and worst) of marketing in 2015

December 21, 2015

2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral advertising, Amazon, Apple, BBC, brands

The Economist partners Twitter on newly launched Moments

December 17, 2015

The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform.

Content, Social Android, content, media, Twitter, UK

Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV

December 14, 2015

BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]

Content, Mobile, Social, Video, Viral Amazon, brands, China, content, ecommerce

Facebook tweaks rules for Instant Articles ads

December 11, 2015

Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.

Ads, Content, Social advertising, content, Facebook
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