MTV and Trojan launch 10-second sex education Snapchat series
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor.
Content
Video viral of the week: Burger King ‘pensioner team’ builds new stores in Italy
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign…
UK gives greenlight for BBC and ITV ‘Netflix rival’
The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review.
Magnum taps Shazam for “Release the Beast” global campaign
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign.
Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
New Yorker magazine features augmented reality cover
This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue.
Guest comment: Native advertising is dead, long live native content
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
The Grand Tour: Amazon reveals name of new Jeremy Clarkson show
After months of speculation, Amazon has finally revealed the name of the motoring show from Jeremy Clarkson, James May and Richard Hammond.
Mobile sport trends: Euro 2016 to be a “second-screen-fest”
With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament.
Mobile app revenues slowing down for first time – IDC
The global mobile app market is forecast to slow, with Apple’s App Store still ahead of rival Google Play despite an 8% drop, according to new research.