Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.
Content
YouTube sparks backlash over new ad-friendly content rules
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.
FOMO: “Fear Of Missing Out” boosts email open rates
Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.
Six in ten publishers expect programmatic partnerships to increase in 2016
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.
Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.
GoPro channel launches on Red Bull TV
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May.
How technology will drive the future of PR [INFOGRAPHIC]
As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence.
Top tips: What does AI mean for the future of digital marketing?
With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.
Facebook fail: News bots post fake story on ‘Trending’ feed
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story.
BuzzFeed ‘to split into news and entertainment units’
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.