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Content

Skype meets school: Live video learning platform launches

January 17, 2017

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.

Content, News global, Google, music, technology, video

Facebook begins filtering ‘fake news’ in Germany

January 17, 2017

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

Ads, Content, Regulation, Social advertising, Facebook, Germany, media

Advertising “underpins the EU economy” says Deloitte

January 17, 2017

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

Ads, Content advertising, agencies, Entertainment, Europe, local

Guest comment: Digital platforms that businesses cannot ignore

January 16, 2017

Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.

Ads, Content Amazon, Apple, apps, content, Facebook

Guest comment: How Google’s AMP is making noise in the digital world

January 16, 2017

Google Accelerated Mobile Pages (AMP) is a game changer for digital marketing in 2017, writes Aimee Sanderson, Digital Content Strategist at Bespoke.

Ads, Content content, digital marketing, ecommerce, Google, images

YouTube “Super Chat” lets creators make money from comments on live streams

January 16, 2017

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

Ads, Content, Video games, Google, video, YouTube

Yahoo embarks on major shake-up ahead of Verizon takeover

January 11, 2017

Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant.

Ads, Content Japan, Microsoft, Search, Yahoo

Facebook plans 15 second mid roll ads within videos

January 11, 2017

Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.

Ads, Content, Social, Video advertising, Facebook, marketing, video, YouTube

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

January 11, 2017

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.

Ads, Content advertising, brands, China, content, Facebook

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

January 6, 2017

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

Ads, Content, News, Social content, Facebook, media, video, YouTube
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