As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
There are countless channels to stream podcasts, such as Spotify, iTunes or Sticher, but an important yet overlooked component of launching a podcast is a creating a “home base” or dedicated podcast website for your show. Ilina Dobreva, Marketing Specialist at SiteGround offers best practices for hosting podcasts and advice on creating a podcast website … [Read more…]
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
A Google Japan advert is the most emotionally engaging coronavirus campaign in the world, according to new research.
Classic is a curated collection of the very best Lion-winning work, spanning 1954-2000. The website, made in partnership with Facebook, is available for free on intelligence platform The Work. A documentary was launched alongside the collection, and debuts as part of Lions Live, the new digital experience from Cannes Lions, running all this week. The … [Read more…]
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]
Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.