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Content

UK insurance digital customer service worsening: 68% of queries left unanswered

June 8, 2017

There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.

Ads, Content, E-commerce email, Facebook, media, Twitter, UK

UK election: Which party has the best website?

June 7, 2017

When it comes to website design, The Green Party is firmly in the lead, whilst the Lib Dems are lingering in last place, according to new research.

Content, News content, Facebook, images, media, Search

Ad blocking “a growing challenge for marketers in Germany”

June 7, 2017

Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.

Ads, Content advertising, agencies, apps, content, Germany

Child safety online: Google game teaches kids to be “Internet Awesome”

June 7, 2017

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

Content, News, Regulation, Viral Google, video, YouTube

L’Occitane mobile location campaign lights up high street

June 7, 2017

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

Ads, Content, E-commerce, Mobile, Search content, CRM, media, retail, technology

Top web design tips: Listening to the employee voice

June 6, 2017

Keren Lerner, Founder and Managing Director of London web-design agency, Top left Design explains why it is so important for business owners to listen to their employees, particularly in regard to how they believe the company should be presented to the world.

Ads, Content, News content, Google, marketing, media

Top 10 high street fashion retailers on Instagram

June 6, 2017

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.

Ads, Content, Social analytics, brands, marketing, media, UK

Shell pilots first YouTube campaign triggered by real-time TV viewing

June 6, 2017

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.

Ads, Content, News, Video, Viral advertising, agencies, brands, media, retail

The Tangled Web: Which brands are connected online? [Interactive Infographic]

June 6, 2017

Google owns Uber. Microsoft owns LinkedIn and Nokia. The web is an highly connected place with tangled relationships. Digital marketing firm Hallam Internet has created an interactive infographic to show the surprising connections between some of the most popular brands around- many of which they use on a daily basis.

Ads, Content, News brands, digital marketing, eBay, Google, infographic

Right to reply: Google ‘s new Chrome adblocker – what does this mean for advertisers?

June 6, 2017

It’s been confirmed that Google will add a default adblocker to its Chrome web browser, which will certainly have a big impact on digital advertisers. Robin Davies, MD of Operations, EMEA, Conversant, looks at what this might mean for advertisers.

Ads, Content, Regulation advertising, brands, Google
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