Cannes Lions 2017: Highlights from days three and four
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.
Content
GoCompare campaign shows digital video twice as cost efficient as TV advertising
Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.
What online shoppers want: Personal service leads to more purchases
More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.
Facebook is now the main news source worldwide- survey
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.
Cannes Lions 2017 predictions: Increased collaboration driving the industry
Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.
Cannes Lions 2017: Video highlights from the first weekend
The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.
Samsung in VR partnership with BuzzFeed and NowThis
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.
UK election analysis: Conservatives targeted social media ads “far too narrowly”
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.
Auto Trader partners Reevoo for user-generated content drive
Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.
Next-gen retail: 4 business models shaping the future of digital commerce
There will be four distinct business models that will define retail over the next decade, built around sharing, replenishment, personalisation and services, according to new research.