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Content

Yahoo Sport kicks off weekly football show “For The Win”

August 11, 2017

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

Ads, Content, Video AOL, BBC, brands, content, Entertainment

Google starts to tell publishers if their ads are annoying

August 10, 2017

Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.

Ads, Content, Regulation advertising, content, Google, newspapers

Facebook takes on YouTube with “Watch” video platform

August 10, 2017

Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.

Content, Social, Video Amazon, apps, content, Entertainment, Facebook

Disney ditches Netflix to start own online streaming service

August 10, 2017

Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.

Content, Video advertising, Amazon, apps, content, media

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

August 9, 2017

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.

Ads, Content, Mobile, Social brands, content, global, marketing, Search

YOC forms “brand safe ad environment” with Future and Appetite

August 8, 2017

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.

Ads, Content, Mobile brands, content, global, media, technology

Top tips: Unlocking the brand value of live streaming

August 7, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.

Ads, Content, Social, Video, Viral advertising, brands, comScore, content, Facebook

Summer holiday season sparks download splurge on Amazon

August 7, 2017

Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research.

Content, E-commerce, Mobile Amazon, content, Entertainment, media, retail

Facebook rewards faster sites with higher News Feed rankings

August 4, 2017

Facebook is making changes to its News Feed, rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.

Content, Social brands, content, Facebook

10 Marketing Lessons from Apple [INFOGRAPHIC]

August 4, 2017

When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands in the world.

Ads, Content, Mobile, Viral Apple, brands, infographic, marketing
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