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Content

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

September 20, 2017

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

Ads, Content, Regulation advertising, agencies, Apple, brands, content

UK mobile trends: Smartphones now twice as popular as PCs for going online

September 20, 2017

Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new research.

Content, Mobile analytics, Search, smartphones, Travel, UK

Trainer brand Swear London gets “360 ecommerce site”

September 20, 2017

Cult designer footwear company Swear is working with agency Matter Of Form (MOF) to launch a 360° eCommerce site for customisable trainers.

Content, E-commerce brands, ecommerce, marketing

Waze and Spotify come to Apple devices to adapt music to navigation

September 20, 2017

Originally on Android only, Waze is excited to announce today that the Spotify integration feature will now be available on iOS too.

Content, Mobile Android, Apple, apps, music, UK

Sadiq is right: Why London needs a chief digital officer

September 19, 2017

London Mayor Sadiq Khan is set to intention to appoint London’s first Chief Digital Officer (CDO). Dale Lovell, Chief Digital Officer and UK Managing Director (MD) at ADYOULIKE, looks at why the role of CDO has become so important, with just 500 CDOs in this role in 2013.

Ads, Content government, technology, UK

L’Oréal hires Emarsys for Hong Kong digital push

September 18, 2017

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalized and automated marketing to consumers in Hong Kong.

Ads, Content brands, content, CRM, demographics, email

Crack the market: plan early on for China’s end-of-year shopping holidays

September 18, 2017

Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.

Ads, Content, E-commerce, Mobile, Social, Video, Viral advertising, brands, China, Christmas, content

Germany’s glomex takes video ad exchange to the UK

September 18, 2017

One year on from a successful launch in Germany, glomex, the Global Media Exchange service,  has launched in the UK

Ads, Content, Video apps, Facebook, Google, Spain, UK

Meet Lucy: A new AI companion for marketers powered by IBM Watson

September 15, 2017

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.

Ads, Content, News agencies, analytics, brands, content, financial services

AR measurement tool helps customers renovate kitchen, bathrooms and bedrooms

September 15, 2017

Customers looking to redecorate their kitchens, bathrooms or bedrooms can now accurately measure their rooms and start the design process quicker and easier than ever before, by using a new augmented-reality (AR) tool.

Ads, Content, Mobile Android, Apple, retail, technology
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