How much do you value personal data? Kaspersky puts customers to test
Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.
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Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
Top tips: 4 ways to keep your customers at the heart of social media
Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service.
The importance of pre-Black Friday engagement tactics for e-commerce retailers
With Black Friday looming large on the horizon, Tim Johnson, chief sales officer, at e-commerce digital marketing agency Visualsoft discusses how to best use online marketing tactics such as targeted email alerts and on-site overlays to engage your customers well ahead of the Black Friday weekend.
Marketo expands AI marketing tools for cross-channel content
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.
Former Google director launches “Consumer Prediction Platform” for more relevant ad reach
1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers’ characteristics and interests.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.