Top tips: Is your digital strategy ready for the rise of Alexa?
Lorna Crowley, Head of Marketing at Engage Hub questions how Alexa will be implemented into the workplace and how customers will respond.
Content
How should businesses use live video? (Infographic)
As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.
Top tips: Personalisation in the banking sector
Following NCR findings this week that consumers’ personalised banking needs are not being met, Nigel Arthur, Managing Director of a digital growth company Urban Airship, looks at the need for the banking industry to modernise.
“Never trust a clown”: Burger King trolls McDonald’s with ‘IT’ cinema stunt
Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…
Teen shopping trends: Amazon dominates as Nike slips
An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.
Top content marketing tips: Does research still have a place within content creation?
Guy Washer, Managing Partner at Sapio Research shares his top tips to ensure that your market research delivers successful results
Most marketers say creativity is more important than data
Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.
Lovie award winners 2017: David Attenborough and Ikea among digital winners
The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.
Marketing data trends: Retailers willing to pool data for better targeting
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
Snapchat debuts ‘Context Cards’ with local information
Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.