Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Content
Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Found buys youth marketing agency Disrupt
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]
Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.
Brands ‘failing to use customer data for personalised experiences’
The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.
Asda partners Shazam for lip-sync Halloween face filter
Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.
‘Generation Alpha’ will change how brands communicate
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.
Netflix smashes expectations, plans 50% original content next year
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Adobe teams up with 15 ad tech firms to make all fees transparent
Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.