The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.
UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.
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