The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.
UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
Netflix has had a fantastic weekend with Stranger Things. Just two seasons in, social engagement and sentiment towards the show is drawling level with HBO’s Game of Thrones, according to new research.