Just one Facebook ‘like’ is all it takes for targeted adverts
A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.
Content
Channel 4 links with top European broadcasters for video ad alliance
Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.
Black Friday email tips: Brands must focus on emotions, not just deals
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.
Top content tips: Grow your brand, don’t just tighten the noose
The tendency to filter marketing communication down to smaller and smaller groups is choking a product’s long-term potential, says Jon Restall, UK Trading Director at Time Inc., adding that inspiring premium content provides the oxygen to help them breathe again and widen their reach.
Facial-tracking study reveals 4 key tips for successful luxury advertising
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.
Adobe launches first “programmatic-only” campaign
Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.
Brands spending £6bn on Christmas ads
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.
Mobile ad trends: Ad fraud tops transparency concerns
Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.
Video and subscriptions to power the future of premium content
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Paddington Vs. Moz: Which Christmas ad is winning online?
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?