Content
Top marketing tips: Attracting Generation Alpha
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Things bricks-and-mortar stores can learn from mobile-first apps
Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.