YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.
Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.
Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.
Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.