2018 is likely to see a number of emerging technologies, such as chatbots and voice biometrics, become more mainstream. Robert Weideman, Executive Vice President & General Manager, Nuance Enterprise Division shares his predictions for how that will change the customers experience.
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.
Ahead of the global premier of The Last Jedi today, it appears Disney’s focus on female heroines (Rey and Jyn Erso) has paid off – research conducted among 89,029 internet users reveals 37% of Star Wars fans are now female.
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.
With DX beginning to suffer from the same over hyping that has beset far too many IT industry innovations, Peter Ruffley, Chairman at Zizo, insists it is time to take a step back and achieve some clarity in the DX strategy.
In this post, Harris Balcombe discusses three tips insurance businesses need to adopt, in order to reach the millennial mindset that will dictate the UK’s insurance industry for decades to come.
Ian James, GM, International, Verve looks at how consumers feel about sharing location information and why this is significant for publishers and advertisers.
Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.