Three quarters of marketers believe culture of measurement is killing creativity
Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.
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Most consumers buy products they discover on retailers’ social media channels
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
B2B video marketing trends: firms challenge publishers to help them do more
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.
The ghosts of retail past, present and future
In the wake of the news about stores are opening on UK High Streets at their lowest rate in seven years Craig Summers, UK Managing Director, Manhattan Associates discusses the evolution of the high street and what might be next.
Apple and Google outline new GDPR privacy features
Apple will be bringing refreshed privacy controls for its devices and iCloud services in May with its launch of iOS 11.3, ahead of the new European data privacy laws.
Spotify and Hulu strike content partnership
Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers.
“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing
Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.
White paper: AI crucial to future of marketing
Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.
Social media: and how corporate communications became more complicated
9 ways social media has rewritten the rules of protest – and rewritten the day job for communications teams. With the smallest voice able to take on the biggest brand, here’s a few key watch-outs for communications teams.