Toothbrush sharing ‘more acceptable than unsolicited calls from brands’
Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.
Content
Sports and social media: Top footballer influencers revealed
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
BBC, ITV, C4 and NBC in talks to create UK streaming service
The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.
HP debuts augmented reality mobile campaign in UK
Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.
Top tips: How can a programmatic audit drive long-term value?
There has been a rise in the number of brands wanting independent auditing of programmatic advertising. Wayne Blodwell, CEO, The Programmatic Advisory looks at how closely examining the technology, processes, people helps brands to make better use of automated ad buying.
Programmatic ad trends: Major news brands adopt AOP and JICWEBS standards
In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.
Brands get DIY tools for Snapchat Story Ads
Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.
Seeking shopping inspiration: the new path for ecommerce
Digital commerce will never realise its full potential by only catering to explicit intent. Marketers must remember that shopping isn’t just about ticking items off a list. It’s also about inspiration, and that’s something digital commerce just isn’t great at – yet. Apu Gupta, CEO of Curalate examines how brands can use visual content to … [Read more…]
Brands spent average of £51,891.98 on influencer marketing in 2017
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Contextual video advertising increases dwell time by a third
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.