Following Mark Zuckerberg’s meeting with the EU Parliament and GDPR coming into force, new research shows that consumers across the UK overwhelmingly describe GDPR as being extremely or very important to them in relation to their digital lives (76%), and just 2% think it has no importance.
With one day to go until GDPR, Mike Shaw, VP EMEA at dataxu, outlines some of the main worries of advertisers and industry players around the globe and combining them with examples and case studies of the preparations that companies have undertaken.
YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.
With Tesco Direct’s website being canned due to the high cost of online advertising lots of marketers are facing further scrutiny into the success of their online ads. Combined with the recent changes to Facebook’s algorithm this a key time to make sure that digital marketers are confident their social spend is helping them to … [Read more…]
Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.
AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.
With the Royal Wedding now over, Mark Melling, Head of RYOT Studio at Oath takes a look at the secrets to finding your own perfect royal match when it comes to brands.
There is a growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.
The royal wedding is dividing opinions across the world – people either looking forward to the celebrations or sick of hearing about it altogether. In amongst the frenzy, Nigel Arthur, Managing Director, EMEA, Urban Airship explains why brands and businesses should ensure their push notifications around the event are as targeted as possible to avoid … [Read more…]
Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.