There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.
A tweet from UK rail operator Thameslink backfired spectaularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.
The most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations, according to new research.
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
The health insurance market is growing rapidly, but some marketers are not realising their ambitions due to poor strategy or execution across different digital marketing channels. Suzanne Jiggens-Johnson, Director of Digital Consulting, CACI, looks at the the key channels where marketers can gain an edge.
M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.
We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]