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Content

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Ads, Content, Mobile, Social, Video, Viral global, music, YouTube

Cannes Lions 2018: Highlights from day 2

June 20, 2018

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

Ads, Content, Video, Viral Samsung, YouTube

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, video, YouTube

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Ads, Content, News Amazon, Australia, Facebook, Germany, global

World Cup players ‘twice as valuable than clubs on social media’

June 18, 2018

The Premier League’s most prolific online ‘stars’ are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

Ads, Content, News brands, content, Facebook, France, Germany

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

June 18, 2018

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

Ads, Content, Mobile advertising, agencies, brands, global, marketing

Travel People launches CMS for smalls firms with ad tech built-in

June 15, 2018

Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.

Ads, Content advertising, brands, content, ecommerce, marketing

Social media now captures more time than live TV

June 14, 2018

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

Ads, Content, Social China, Facebook, global, media

Tencent Music strengthens ties with Chinese TV giant

June 14, 2018

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

Ads, Content, Social advertising, brands, China, content, Entertainment

Father’s Day: 46% of Brits plan to spend more this year

June 12, 2018

UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research.

Ads, Content Facebook, marketing, media, retail, smartphones
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