Content Archives

Right to reply: What Instagram’s IGTV means for consumers, brands and creators

June 22, 2018

Instagram’s new launching long form, vertical video platform IGTV is said to be “just like turning on the TV”. Neil Waller, co-founder of influencer marketing platform Whalar, looks at what does IGTV mean for brands, for content creators and for consumers themselves.

Cannes Lions winners: Xbox lets fans sell own customised controller designs

June 22, 2018

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab’s “The Fanchise Model” campaign, created out of McCann London.

Cannes Lions winners: ‘Today at Apple’ wins experience award

June 22, 2018

Apple won the “Brand Experience and Activation” Grand Prix at Cannes Lions for the “Today at Apple” program at its retail stores.

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

June 21, 2018

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

Cannes Lions highlights: Accelerating Creativity in the Age of AI

June 21, 2018

At Cannes Lions 2018, Adobe hosted a panel with Jamie Myrold (Adobe VP of design), Mario Klingemann (artist and “Neurographer”), and Natasha Jen (partner at Pentagram) who discussed an important question to the festival’s audience: How are creative people in the advertising industry going to interact with AI in their work?

Cannes Lions Winner: Pedigree ‘SelfieSTIX’ sweeps mobile awards

June 21, 2018

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app

June 21, 2018

Consumer protection firm ReclameAQUI ran a campaign in to fight corruption in Brazil by offering a smartphone app ahead of an October 2017 general election. The app became the most downloaded in the country, and won this year’s mobile Grand Prix in Cannes Lions.