Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.
Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.
Can a creative process really be optimised by an organised technology? Johann Butting at Slack looks at why, contrary to popular opinion, organisation can stimulate creativity rather than hamper it.
Farrah Qureshi, CEO, Global Diversity Practice talks about diversity and how the UK is leading the way to tackle the widespread prevalence of stereotypes that are often also perpetuated through advertising and content.
Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.
Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.
Ad tech frim The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.
On his return from the Riviera, Chris Childs, managing director UK at creative mobile DSP TabMo, looks at some of the key themes from this year’s Cannes Lion’s festival, including AT&T’s programmatic venture, lower attendance and the GDPR void.
Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.
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