Madonna premieres music video on Snapchat
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.
Author: Robin Langford
Video viewing around the home: Most video watched in bed
TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home.
UK’s tech businesses set to grow four times faster than GDP in 2015
Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.
Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas’ takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below…
ITV revamps social strategy for Take Me Out
FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement.
Google ‘starts again’ with Glass project
Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report.
Apple overtakes Android sales in US
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.
Content marketing trends: How influential are YouTube vloggers?
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.
Apple to launch first Android app?
Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform.
IAB launches guidelines to provide greater transparency in ‘native’ digital advertising
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.