Third of consumers ‘willing to shop via social media’
With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience?
Author: Robin Langford
83% of UK marketers find branding measurement a challenge
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey.
SpotX tackles video ad limits with new content ad format
Inventory management platform SpotX has launched a video advertising unit, designed to helps publishers boost their video ad inventory beyond standard in-stream units.
Coca-Cola first brand to buy Twitter emoji for #shareacoke
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.
Burberry reveals new collection on Snapchat
Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.
Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever
A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.
Google’s right to be forgotten could be extended worldwide
A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide.
BBC takes on Netflix in the US
The BBC is planning an online streaming service in America as part of an effort to raise more money from commercial sources abroad, and tap into the growing number of ‘cord-cutters’.
Facebook starts collecting ‘like’ data on third party sites
Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…
Can Instagram overtake Twitter?
With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter.