Amazon opens first physical book store
Amazon is opening its first physical bookstore, 20 years after the world’s biggest online retailer started selling publications on the internet.
Author: Robin Langford
Movember targets ‘Mo Bros’ through location based marketing
The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.
Shoppers demand digital services this Black Friday and Christmas
This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .
Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’
80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.
Case Study: Mcdonald’s ‘Pay With Lovin’ and Twitter ad break giveaways
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and … [Read more…]
Right to reply: Why Black Friday is a week long
Last year Black Friday created a home delivery bottleneck and saw some companies run out of stock. David Jinks at Fastlane says spreading deals over the week will bust the Black Friday log jam.
How the world is going cashless [INFOGRAPHIC]
With the rise of online shopping, Apple Pay and bitcoin, physical currency is in decline. This new infographic from Choice Loans looks at some the key trends as the world goes cashless.
Star Wars goes VR: Disney joins forces with Google Cardboard
Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.
Case study: Controversial ‘Slap Her’ experiment tackles domestic violence (and gets 30m views)
One of the most viewed videos of 2015, this Italian ad from Facebook page Fanpage certainly provoked discussion in its attempts to tackle domestic violence through a controversial social media experiment.
Millennials to lead mobile Christmas shopping spree [INFOGRAPHIC]
It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.