Author: Robin Langford
Shoppers demand digital services this Black Friday and Christmas
This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .
Most premium shoppers ‘don’t let Black Friday influence Christmas shopping habits’
80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.
Case Study: Mcdonald’s ‘Pay With Lovin’ and Twitter ad break giveaways


At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that it will let random customers pay with funny and … [Read more…]