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Author: Robin Langford

Trust hampers Internet of Things adoption- report

April 8, 2016

Nearly two-thirds (60%) of global consumers are worried about a world connected through the Internet of Things.

Mobile apps, Brazil, China, France, Germany

2b r nt 2b: Skakespeak app lets fans text like the Bard

April 8, 2016

A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death.

Ads, Mobile Europe, marketing, retail, technology, Travel

Virgin Media creates YouTube 360 ‘virtual party’

April 8, 2016

Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert.

Ads, Video, Viral advertising, brands, content, Google, marketing

Contactless payments: Third of consumers lack trust

April 8, 2016

Contactless card payments have been on the increase in the past twelve months particularly since the limit increased from £20 to £30 in September 2015- but trust is still a major issue, according to a new poll.

E-commerce technology, UK

Top tips: Making connections – gaining value from the Internet of Things

April 7, 2016

The Internet of Things (IoT) is expected to comprise more than 21bn objects by 2020, the sum total of which will produce a great deal of data. Darren Cooper, Director of Industry Solutions, Europe, Stibo Systems looks at the the importance of identifying objects and where they are in the IoT, and the value and … [Read more…]

Ads, Mobile, News Apple, Europe, security, technology

Facebook takes on Periscope with Live video push

April 7, 2016

Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app.

Social brands, Facebook, video

Can Alibaba AI predict reality TV show winner?

April 7, 2016

Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer.

Ads, News, Social BBC, Entertainment, Google, Maps, marketing

The new journey of a TV show: How digital has transformed video content

April 7, 2016

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.

Mobile, Social, Video Amazon, Apple, Australia, China, content

Fireman Sam gets social media revamp

April 7, 2016

Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.

Social Australia, content, Entertainment, Facebook, France

Guest comment: Programmatic needs to empower the value of brand advertising

April 6, 2016

For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective

Ads advertising, agencies, brands, content, technology
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