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Author: Robin Langford

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers

April 25, 2016

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.

Ads, Social advertising, apps, Christmas, digital marketing, Facebook

Digital divide ‘holding back UK economy’ – report

April 25, 2016

A digital divide is opening up across the British economy, with just over half (55%) of “pioneer” firms adopting digital technologies and processes, while the other half (45%) are falling behind. This is according to new research by the CBI and international technology and consulting firm, IBM.

News retail, security, technology, UK

MENA consumers most likely to be mobile-first

April 25, 2016

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data.

Mobile global, smartphones

Right to reply: How Alibaba and Tumblr could affect Yahoo sale

April 22, 2016

Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…

Ads advertising, blogging, marketing, media, sport

Mobiles get branded holographic content with ‘Virtual Mobile’

April 22, 2016

Holographic services company Virtual Presence has released Virtual Mobile, its new compact unit designed for anyone with a smartphone.

Mobile content, global, technology

Top mobile tips: How to monetise apps and improve success

April 22, 2016

Mobile and app user experience is now more important than ever due to Google’s mobile friendly algorithm and the introduction to ad-blockers. James Rosewell, founder and CEO of 51Degrees, looks at how to optimise the experience for every single user no matter what device they are using.

Mobile advertising, analytics, Apple, apps, brands

Facebook tip jar: Users to donate cash for a good post?

April 22, 2016

Facebook is considering introducing a ‘tip jar’ which would let users give a cash tip in exchange for a good post, rather than just a ‘like’, according to a news report.

E-commerce, Social content, Facebook, media

Emojis boost email open rates: ‘Tears of joy’ most popular

April 22, 2016

Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.

News, Social email, marketing, Spain, UK

Choose your own adventure: Persol creates interactive comic on Instagram

April 22, 2016

Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.

Content, Social, Viral media

Ecommerce sales growth doubles (but tablets falter)

April 22, 2016

Online retail sales growth rate surged 15% in the first quarter of 2016, but there is a growing disparity observed between smartphone and tablet usage, according to new data.

E-commerce ecommerce, retail, smartphones, Travel, UK
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