BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.
Last month’s Capgemini and Informatica’s The Big Data Payoff report reveals the successful habits of profitable Big Data teams. Peter Ruffley, Chairman at Zizo argues that the key to big data success is to start from the desired business outcomes.
Many firms have turned to apps to reduce inefficiencies, with off-the-shelf apps being the favourable option. However, apps of this type tend to be generic in order to appeal to a wide audience. Andrew LeCates, Director, Solutions Consulting, FileMaker, Inc, argues why custom apps could be the answer for their business.
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website.
Nearly all online adults around the world access a social network regularly, according to new data.
YouTube is no longer just a website- it’s an industry. This infographic from We Are Top 10 offers a guide on building a successful YouTube channel from the scratch.
The World Federation of Advertisers has warned that marketers could waste over $50bn a year by 2025 due to ad fraud.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability.
Ryanair is using Bench marketing platform as part of the airline’s wider digital transformation and customer engagement programme.