lastminute.com group buys travel social network WAYN
Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites.
Author: Robin Langford
4am shopping binges: eBay looks at changing online retail habits
To coincide with its 21st anniversary, eBay has launched its first UK Retail Report – opening up its search and sales data to show the way the UK shops today.
Over 40% of video budgets being allocated to formats beyond pre-roll
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.
Top content marketing tips: Writing for Mobile – Converting in 3 Words
Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
Ikea’s new strategy: More click and collect stores
Ikea plans to open more pick-up and order points as a main driver for growth, as the flat pack furniture retailer moves more towards ecommerce sales.
UK online sales up 16% in August
The IMRG Capgemini eRetail Sales Index has revealed that the long awaited heatwave that much of the UK experienced last month, as well as the hottest August day in three years, is likely to have contributed significantly to the strong performance of the Index.
Nearly half in US owns a streaming stick or smart TV
The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV
The walled garden data problem: Marketers struggle with personalisation
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report.
EyeFitU app lets customers shop in their size
EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live.