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Author: Robin Langford

Talk to the animals? New phone add-on helps you understand your pet’s mood

April 1, 2017

Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.

Mobile, Video technology

TabMo expands mobile video ad tech in UK with Mobsta hire

March 31, 2017

Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.

Ads, Mobile, Video advertising, agencies, brands, technology, UK

Oculus Rift inventor quits Facebook team after Trump controversy

March 31, 2017

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

Mobile, Social advertising, Facebook

Global video advertising outperforms desktop display- report

March 31, 2017

Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.

Mobile, Video, Viral advertising, content, global, media, technology

Early April Fool? Burger King launches Whopper toothpaste

March 31, 2017

Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below…

Ads, Video, Viral France

Looking at the bigger picture: Six key strategies for effective online merchandising

March 31, 2017

While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]

Ads, Content, E-commerce analytics, Australia, brands, Europe, global

UK retail customer experience failing to improve: 50% of queries left unanswered

March 31, 2017

Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.

E-commerce email, Entertainment, Facebook, media, retail

Samsung aims to extinguish ‘exploding phone’ woes with AI-powered Galaxy S8

March 30, 2017

Samsung has unveiled new versions of its flagship smartphone as it looks to recover from the disaster of its fire-prone Note 7 handset last year.

Mobile Samsung, UK

Online news trends: Daily Mail readers also start reading Guardian after Trump election

March 30, 2017

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

Content, Regulation content, digital marketing, marketing, media, newspapers

Facebook takes on Snapchat with “Stories” feature

March 30, 2017

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.

Content, Mobile, Social analytics, Android, apps, brands, content
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