Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.
The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home.
Uber’s CEO Travis Kalanick is rumoured to be taking a leave of absence for several months, amid accusations of discrimination and cut-throat practices at the taxi app firm, accoridng to a new report.
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.
Jamuna Nallainathan, Senior Manager, Audience Marketplace, EMEA, at Yahoo looks at why ad tech providers such as demand side platforms may ultimately be in the best position to help advertisers detect fraud.
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.
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