Amazon Prime subscribers “to overtake US cable TV by next year”
Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.
Author: Robin Langford
Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.
Foxtons optimises targeted messages with Oracle Marketing Cloud
Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.
Swinton insurance gives analytics an AI boost with Jaywing
Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.
Top Gamification tips: How games are re-wiring brains and shaping behaviours of the future
A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.
Burt’s Bees to plant seeds in exchange for branded Snapchat selfies
This weekend, beauty brand Burt’s Bees is running a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.
Mobile marketing trends: UK smartphones now taking 50% of all traffic
Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research.
Instagram adds photo and video replies to Stories
Instagram is adding a new feature that lets users reply to Stories with a photo or video.
Snapchat adds creative tools: Web links, backdrops and voice filters
Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.
Picky fashion shoppers buy from just three online stores
The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.