Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.
UK supermarket chain Sainsbury’s created a special Facebook ad for Halloween night, getting plenty of views for its fun take on a real trick or treat nightmare.
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.