Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper
The vast majority (71%) of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.
Author: Robin Langford
Twitter debuts $99 subscription tool to promote tweets
Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.
Most marketing bosses admit they ‘don’t understand the changing consumer’
Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.
Social media can drive brand impact (and not just clicks)
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.
Most marketers ‘still can’t unify online and offline worlds’
The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.
Snapchat undergoes huge redesign as losses grow
Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.
Facebook finally expands Messenger payments to the UK
Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.
Vodafone moves into IoT with new home gadgets
Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.
Most consumers saw a fake review this year (but most people can’t always spot them)
Consumers are changing their behaviour when looking at online reviews for local businesses – with many struggling to spot fake reviews when choosing who to use, according to new research.
1 in 7 workers think AI can replace their jobs completely
1 in 5 British workers see AI and automation as a threat to their job, while more men than women have a positive outlook on automation in the workplace, believing it will reduce errors, according to new research.