Mobile ad trends: Ad fraud tops transparency concerns
Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.
Author: Robin Langford
Video and subscriptions to power the future of premium content
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Consumers more willing to share location with apps (but privacy concerns persist)
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
Paddington Vs. Moz: Which Christmas ad is winning online?
Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?
Is Singles’ Day the new Black Friday?
November 11th is the biggest shopping day in the world – China Singles Day. Abi Jacks, Director of Marketing at Rakuten Marketing UK looks at what this means for the UK and why should marketers care about it.
Top ecommerce tips: The secret to selling clothes online
With 28% of global shoppers buying most of their clothes online, fashion eCommerce is big business, but how can it emulate the in-store experience? Andy Clark from e-OUTDOOR offers tips of the Secret to Selling Clothes Online.
Christmas ad battle: John Lewis’ ‘Moz the Monster’ takes on M&S’ Paddington Bear
The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017’s eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.
Doritos launches Xbox campaign with influencers
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
14 year olds ‘have already sent more than 35,000 texts’
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
Interview: Countdown to Singles Day 2017
With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.