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Author: Robin Langford

What does the WFA’s ‘Voice Coalition’ mean for advertisers?

August 8, 2019

As more people turn to voice search, Wesley MacLaggan, SVP, Marketing at Marin Software looks at what the WFA’s ‘Voice Coalition’ means for advertisers looking to gain consumer attention in the age of the smart speaker.

Uncategorized advertising, Amazon, analytics, brands, digital marketing

Casual dining trends: Birmingham tops UK for Wowcher deals

August 8, 2019

People in Birmingham are Britain’s hungriest for casual dining (restaurant and bar) deals, spending the most per person during the first half of 2019 – followed by Liverpool, London and Manchester, according to new research.

E-commerce, Mobile ecommerce, local, Travel, UK

Two thirds of UK adults worried artificial intelligence will take people’s jobs

August 8, 2019

Artificial intelligence (AI) think tank Fountech.ai has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.

Mobile Amazon, email, Facebook, government, Search

Brits ‘spend 32 hours on phones during a weeks holiday’

August 8, 2019

People from the UK spend more than half an hour each day using tech for work while on holiday and over a third of people say they get anxious if they don’t have access to the internet on holiday, according to new research.

Mobile apps, marketing, media, UK

Content agency nets big win for local pub

August 8, 2019

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

Ads, Content content, local, marketing, media, Twitter

Facebook urged to shut down fake Amazon review groups

August 7, 2019

Facebook is still failing to shut down groups on its social network where fake Amazon reviews are bought and sold, according to a new report.

E-commerce, Regulation, Social Amazon, content, eBay, Facebook, security

Peak time TV viewing falls as half of UK households now pay for streaming

August 7, 2019

The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

Ads, Content, Video, Viral advertising, Amazon, BBC, Entertainment, media

AOP teams up with Fenestra for programmatic transparency drive

August 7, 2019

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

Ads, Content agencies, content, marketing, media, technology

Rakuten leads $35m funding boost for event marketing network Fever

August 7, 2019

Ecommerce giant Rakuten is leading a $35m round in Fever, a data-led entertainment and experience company.

E-commerce ecommerce, Entertainment, Europe, global, marketing

In-house marketing ‘costing firms lost productivity and creativity’

August 6, 2019

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

Ads, Content brands, digital marketing, email, marketing, Microsoft
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