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Author: Robin Langford

Marketing energy drinks: Healthier products key to growth

September 3, 2019
Marketing energy drinks: Healthier products key to growth
Marketing energy drinks: Healthier products key to growth

The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.

Ads, Content, E-commerce Apple, brands, content, marketing, UK

Twitter founder account hacked with racist tweets posted

September 2, 2019
Twitter founder account hacked with racist tweets posted
Twitter founder account hacked with racist tweets posted

Twitter founder Jack Dorsey has had his own Twitter account hacked, sending our a bombardment of racist and offensive messages.

Regulation, Social media, Privacy, security, Twitter

Nike reveals trainers with voice control and self-tying laces

September 2, 2019
Nike reveals trainers with voice control and self-tying laces
Nike reveals trainers with voice control and self-tying laces

Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control.

E-commerce Apple, technology

Bidstack takes in-game advertising programmatic with Trade Desk partnership

September 2, 2019
Bidstack takes in-game advertising programmatic with Trade Desk partnership
Bidstack takes in-game advertising programmatic with Trade Desk partnership

Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.

Ads, Content advertising, agencies, brands, games, global

The best (and worst) days for email marketing

September 2, 2019
The best (and worst) days for email marketing
The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to new in-depth report looking at email marketing across industry sectors.

Ads, Content content, email, Entertainment, global, government

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

August 30, 2019

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

Mobile advertising, brands, media, smartphones, technology

SmartSearch picks Epiphany to manage PPC and SEO activity

August 30, 2019

Anti-money laundering (AML) pioneers SmartSearch has appointed Epiphany, a Jaywing agency, to manage and grow their SEO and PPC activity.

Ads, Search Europe, Google, marketing, Search, technology

Is GDPR changing data buying? Brands ditching third party data adoption

August 30, 2019

Are data privacy regulations and the demand for transparency effecting how brands buy data? New research suggests there has been a huge 1,200% increase in second-party data adoption.

Ads, Regulation advertising, apps, brands, content, Europe

School and technology: Young Brits want social media lessons and smartphone limits

August 30, 2019

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

Mobile, Regulation, Social apps, media, smartphones, technology, UK

Bazaarvoice boosts user reviews with Influenster buy

August 29, 2019

Bazaarvoice has bought Influenster, a product discovery and reviews platform, to give brands a single partner to help them build relationships with new and existing customers.

Social brands, content, Europe, global, marketing
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