MiQ ties analytics to actions with new ‘Measure’ tool
Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.
Author: Robin Langford
GDPR update: Pre-ticked cookie consent forms banned
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<
How green is your grocer? UK supermarkets fail to meet shoppers’ sustainability expectations
Consumers are still worried that British supermarkets’ are not doing enough to go green, particularly around food and packaging waste, according to new research.