PayPal drop out of Facebook cryptocurrency plan Libra
PayPal has pulled out of Libra, the Facebook-led effort to build a global digital currency, while other members are also considering leaving the scheme, according to reports.
Author: Robin Langford
Most marketers ‘failing to link data to customer behaviour’ – report
As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.
Social media giants can now be ordered to remove posts worldwide
Facebook and similar apps and websites can be ordered to take down illegal posts worldwide after a landmark ruling from the EU’s highest court.
15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Top tips: Finding the profit in personalisation
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
New Shutterstock tool ‘Smart brief’ speeds up creative ad process
Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.
Trustpilot teams with Yext to boost customer review management
Brand search platform Yext has struck a global integration with reviews firm Trustpilot with a new location-based tool.
Top tips: How to visualise an edge in today’s cut-throat customer race
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
Native ad giants Taboola and Outbrain merge to rival Facebook and Google
Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.