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Author: Robin Langford

Digitas UK appointed digital experience partner to utility company E.ON

January 15, 2020

Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020.

Ads marketing, technology, UK

How much money do celebrity Instagram couples make?

January 15, 2020
How much money do celebrity Instagram couples make?
How much money do celebrity Instagram couples make?

As their own boss and stepping down as senior royals, the Duke and Duchess of Sussex are now left to their own devices when it comes to funding their family life, being financially independent. Whilst it’s unlikely they’ll be writing up a CV anytime soon, their royal status would be in huge demand if they were to pursue brand partnerships on their social media accounts.

Ads, Social marketing, media, UK

Elastic Path buys Moltin to boost micro-service ecommerce

January 15, 2020
Elastic Path buys Moltin to boost micro-service ecommerce
Elastic Path buys Moltin to boost micro-service ecommerce

Ecommerce solutions provider Elastic Path has acquired fellow commerce technology firm Moltin to create a commerce platform that lets clients leverage microservices.

Ads, E-commerce apps, brands, ecommerce, global, retail

Amazon’s revenue ‘equivalent to 224,055 UK SMEs

January 15, 2020
Amazon’s revenue ‘equivalent to 224,055 UK SMEs
Amazon’s revenue ‘equivalent to 224,055 UK SMEs

Tech giant Amazon’s current yearly revenue sits at $265.468 billion, but how does the revenue of small businesses around the world compare to the tech giant’s fortune? Latona’s has analysed Eurostat and United States Census Bureau data to reveal how the revenue of small businesses compares to that of Amazon.

E-commerce Amazon, Europe, Germany, Spain, UK

Search marketing tips: Everything you need to know about Google’s new organic carousel

January 14, 2020

Google’s organic carousel presents new opportunities to British retailers. But how do you optimise for this new product? DAC’s Nyo Logan reveals all.

Search advertising, brands, ecommerce, global, Google

Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

January 14, 2020
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years
Brexit: Retailers ‘expect more negative impacts than benefits’ over next 5 years

More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years, compared to 25% that think it will be mostly positive according to new research.

E-commerce digital marketing, local, marketing, retail, UK

Digital sales over festive season grew 8% gliobally

January 14, 2020

Digital sales over the festive season has grown 8% to $723 Billion globally, with AI powered search boosting sales, according to new data.

E-commerce brands, Christmas, ecommerce, global, Search

PlumSlice Labs debuts Product Platform for brands and retailers

January 13, 2020

PlumSlice Labs has launched the PlumSlice Product Platform, a solution designed to bridge complex business processes around the product lifecycle.

Ads, E-commerce analytics, brands

Top tips: Challenges that hinder customer experience management strategies

January 13, 2020
Top tips: Developing a more diverse and inclusive workforce through cognitive diversity
Top tips: Developing a more diverse and inclusive workforce through cognitive diversity

Marketing leaders know that good customer experience pay off, but the majority appear to overestimate their current capabilities. Vijayanta Gupta, VP Strategy & Industries at Sitecore loks at three key customer service hurdles, and how to overcome them.

Ads brands, content, digital marketing, ecommerce, global

Quibi goes live: Netflix meets TikTok

January 13, 2020
Quibi goes live: Netflix meets TikTok
Quibi goes live: Netflix meets TikTok

A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.

Ads, Content, Mobile, Online advertising, Online video, Video, Viral BBC, content, eBay, Entertainment, local
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