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Author: Robin Langford

Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!

February 19, 2020
Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!
Fashion ecommerce tips: 5 things to do before Amazon sweeps up the fashion market too!

What can other fashion retailers learn and adopt from Amazon’s runaway success? Katharine Biggs at parcelLab offers five tips to emulate the online retail giant’s success.

E-commerce Amazon, brands, content, ecommerce, local

Klarna teams up with Lady Gaga in social media promo

February 19, 2020
Klarna teams up with Lady Gaga in social media promo
Klarna teams up with Lady Gaga in social media promo

Online payments firm Klarna is working with pop star Lady Gaga to promote ‘The Knight Finger’ ring, a fashion item used to symobolise female empowerment to coincide with leap year.

Ads, E-commerce media

Valentine’s Day shopping trends: Britons go retro

February 19, 2020
Valentine’s Day shopping trends: Britons go retro
Valentine’s Day shopping trends: Britons go retro

Many consumers this year took a more relaxed approach Valentine’s day this year , with many frugal shoppers deciding to have a night in with their loved one rather than a lavish night out, according to new data.

E-commerce brands, UK

AmazeRealise rebrands as Kin + Carta Connect to align with global growth plan

February 19, 2020

Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.

Ads digital marketing, Europe, global, marketing, Search

Right to reply: Is Michael Bloomberg’s influencer strategy a game changer?

February 18, 2020
Guest comment: What is on the horizon in 2021 for social media?
Guest comment: What is on the horizon in 2021 for social media?

In the US , influencers are playing a prominent part in Michael Bloomberg’s Democrat nomination strategy. Mary Keane-Dawson, Group CEO at Takumi, looks at how social media is changing politcal campaigning.

Ads, Regulation, Social content, marketing, media

Email fail: The best (and worst) things to write in your work emails

February 18, 2020
Email fail: The best (and worst) things to write in your work emails
Email fail: The best (and worst) things to write in your work emails

Phrases such as “Happy Friday!” and “To whom it may concern” are among the worst things to include in a work email, according to new research.

Ads content, email

Duolingo owl joins Angry Birds in marketing crossover

February 18, 2020
Duolingo owl joins Angry Birds in marketing crossover
Duolingo owl joins Angry Birds in marketing crossover

Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.

Mobile Android, apps, games, marketing, video

Homebase revamps digital marketing KPIs with Mapp

February 18, 2020

Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.

E-commerce agencies, analytics, CRM, digital marketing, email

Alibaba provides help for online merchants hit by coronavirus outbreak

February 18, 2020
Alibaba provides help for online merchants hit by coronavirus outbreak
Alibaba provides help for online merchants hit by coronavirus outbreak

Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.

E-commerce and E-retailing China, ecommerce, games, technology

Losing the Instagram “likes”: Why brands and influencers should have no fear

February 17, 2020
Guest comment: Social media marketing trends for the year 2021
Guest comment: Social media marketing trends for the year 2021

As Instagram rolls out its experiment of hidden like counts, how will this move to hide likes affect their future marketing plan? Yuval Ben-Itzhak, CEO at Socialbakers, looks at how brands and influencers can use these measures to measure and grow their community to the best of their ability without the traditional like counts.

Ads, Social brands, content, marketing, media
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