Flexa: UK job platform for flexible working goes live
Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.
Author: Robin Langford
Top tips: Engaging your next generation of customers, now
As more young people want to shop online, savvy retailers are investing in ways to accommodate and engage with young people, nurturing them for the future. Randa Bennett, founder of VeeLoop talks about how retailers can engage these young people responsibly.
Amazon blocks ‘non-essential’ items from warehouses
Amazon has placed a temporary ban on certain items in its warehouses, to cope with overwhelming demand for household essentials due to the coronavirus pandemic.
Women in ads in 2020: Less stereotyping (but also less feminism)
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
TV viewing audiences ‘still prefer traditional channels’
Over half of UK households say they mainly watch programmes on the five traditional channels, up from 46% two years earlier, according to new research.
Rise of remote workforce creates new protection and compliance risks
Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.
Spurse launches social reward platform
Spurse, a new platform letting users to share cashback rewards on social media, has gone live.
Coronavirus hits China ad spending: Total media ad spend cut by 6.2%
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
Top tips: Unlocking creativity in data-driven marketing
Has data-driven personalisation has lost its way? Some organisations are being lazy in their approach by relying on data alone. Jil Maassen, Lead Strategy Consultant at Optimizely, looks at how businesses can re-introduce old fashioned creativity in their approach, and why customer insight isn’t just driven by technology and data, but real experiences.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.