StumbleUpon revamps site to boost user engagement
Web discovery and social bookmarking tool StumbleUpon has revamped its site with a raft of new features.
Author: Kevin
Measuring social media marketing – ComScore and Buddy Media launch Partnership
Many marketers have been deeply frustrated when it comes to measuring social media marketing in terms of audience reach and engagement. That’s why Facebook fanpage software provider Buddy Media teaming up with audience giant ComScore could become a new chapter in social media marketing measurement. If you’re looking for an online unduplicated reach figure, then … [Read more…]
India demands Facebook and Google to censor content
India has demanded that Internet sites like Facebook, YouTube, Twitter and Google to screen and remove offensive content about religious figures and political leaders as soon as they learn about it.
Top tips: How to Manage an Affiliate Programme Migration
Switching affiliate networks can be a tricky task, so how do you make the change without losing valuable traffic and revenue? Owen Hewitson, Client Strategist, Affiliate Window & buy.at offers a guide to ensuring the switch happens smoothly…
Mobile shopping trends: US shoppers ‘prefer to purchase in-store when within a 5-mile radius’
Shoppers would rather visit a store if it was within five miles rather than buy online via their smartphone, according to new research.
Online marketing research to track reach across platforms
Media monitoring organisation ABC has launched a new Multi-Platform Certification which will allow media owners to highlight their brand reach across multiple platforms, as part of their online marketing research.
24/7 Real Media boosts digital video ads with Panache purchase
Marketing technology firm 24/7 Real Media has bought Panache, a provider of digital video advertising fulfillment software and services, for an undisclosed sum.
Facebook buys Foursqaure rival Gowalla to boost location tools
Facebook has reportedly bought Gowalla, an online location-sharing service, for an undisclosed sum.
$6bn sold online in US during ‘cyber week’ as free shipping drives conversions
Online retailers generated combined sales of over $6bn in the US last week, breaking records as three individual days surpassed the $1bn threshold, according to new research.
Top tips: Online video advertising: Can we make the complicated, simple?
The European online video advertising market saw a growth of 100% in the first half of 2011*. But what are the reasons for this success and can it continue? Brian Fitzpatrick, Managing director, Europe, Adap.tv, takes a closer look…