New marketing boss at Brand Potential
Brand Potential has appointed three senior members of staff as the consultancy looks to expand since its launch in 2010.
Author: Kevin
Facebook $5bn float plans lower expectations- revenues revealed
Facebook has unveiled plans for its much-aniticipated stock market flotation, seeking to raise $5bn (£3.16bn), about half the amount many analysts expected. The move has also revealed the social network’s complete user figures and revenues for last year.
Trip Advisor forced to drop ‘trust’ claim from website
UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be “trusted”.
Sainsbury's renames Tiger bread to ‘Giraffe bread’ after social media buzz
Sainsbury’s has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to ‘Giraffe Bread’ on the advice of a 3-year-old girl.
Sainsbury’s renames Tiger bread to ‘Giraffe bread’ after social media buzz
Sainsbury’s has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to ‘Giraffe Bread’ on the advice of a 3-year-old girl.
US: Apple closes gap on Android in smartphone market
The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone, according to new research from Nielsen.
Top 50 US websites
Google continued to lead the US as the most visited site in December, with women’s network iVillage the highest riser, according to new data from comScore.
Amazon profits dip despite Kindle boost
A doubling in UK sales of its Kindle ebook reader failed to stop Amazon – the world’s biggest online retailer – suffering a profits slump.
Videoplaza gets $12m funding to expand video ads
Video advertising company Videoplaza has secured $12m in Series B funding to power product development and expand internationally.
Crowdcube debuts Crowdfunding affiliate programme to attract ‘armchair dragons’
Crowdcube has outlined the details of an affiliate programme that will enable any provider of services to small businesses to offer their own crowdfunding service.