Super Bowl’s Greatest Hits: Top 10 most liked ads on Facebook
Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research.
Author: Kevin
Google and Facebook forced to censor content in India
Google and Facebook have removed content from some Indian domain websites this week, following a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities.
Facebook advertising budgets ‘growing faster than paid search’
Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research.
Super Bowl: Ad spend and consumer recall on the rise
Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.
Mobile marketing strategies – Facebook vs Google+
Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards a putting hurdles in the wayfor Facebook on Android. The big push from Google for integrating Android … [Read more…]
Marketing on Twitter: Survey reveals most engaging (and most annoying) Tweets
Twitter has become a powerful marketing tool, but what techniques actually work when it comes to micro-blogging, and what tactics should be avoided? A study based on 43,000 responses to Tweets has uncovered what people like (and loathe) about Twitter posts.
Huffington Post plans web TV channel with “never-ending talkshow”
Online news provider The Huffington Post is planning launch a live streaming video channel, offring an online rival to traditional 24 hour TV news networks.
Facebook: Half of users connecting via mobile
Facebook’s initial public offering acknowledges that though nearly half of its 845 million monthly users are logging in to the social network via mobile devices, that segment “does not currently directly generate any meaningful revenue.”
AOL beats expectations: Online display ad sales rise
AOL posted higher than expected final quarter finacial results for 2011, with display ad revenue up to $363.8 million, up 10% from $331.6 million a year ago.
Connected devices 'to grow four-fold by 2014'
The number of web-connected devices will grow more than fourfold by 2020, reaching 50 billion in total, according to new report.